Faculty research: Understanding the true market value of Steve Jobs

Penn State Great Valley is slated to host its second Management Research Showcase event of the year featuring research from associate professor of finance management Pornsit Jiraporn from noon to 1 p.m. on Wednesday, April 8, in Room 230 of the Main Building.

Community members, students, faculty and staff are invited to this thought-provoking discussion where Jiraporn will talk about his research, which looks at the estimated value that investors placed on Apple Inc.’s co-founder and former CEO Steve Jobs.

Several of Apple’s most sought-after products, such as the iPhone, have changed the way people live and have forever transformed the world of personal technology use. The late Jobs was the entrepreneur and visionary that is largely responsible for bringing these innovative products to market. Jiraporn explained that by using an event study, he is able to estimate the value that investors placed on Jobs by studying the stock market’s reaction to his death. 

“In finance, we have an approach where we can look at the impact of a particular event. This is called an event study,” he said. “It could be applied to any event. For example, an announcement about a business acquisition.”

Jiraporn applied this event study approach to Jobs’ death and will share his findings at the upcoming Management Research Showcase event.

The campus' Research Showcase event highlights the research projects of University faculty. This event is free and open to the public as well as the campus community. Penn State Great Valley is located at 30 E. Swedesford Road in Malvern. Due to limited seating, register by visiting https://eventbrite.com/event/16284716024/