Content Marketing Analytics Certificate Program

Content Marketing Analytics Certificate Program

Program Overview

In a time where consumers are more aware of marketing than ever, it’s important for professionals to create personalized content that is delivered across a variety of channels. But when budgets are limited, marketers must be strategic, and constantly evaluate campaigns to make data-driven decisions and calculate ROI.

Content Marketing Analytics equips students with the necessary skills to create high-value material, identify opportunities in the digital realm, and track campaign performance. The three-course certificate program delves into personas, SEO, SEM, digital marketing, email, website, and social media strategies that will help professionals engage with their customers, drive sales, and boost buy-in from an executive team.

Program Scope and Sequence

Content Marketing Analytics consists of three, required 21-hour courses offered in succession. Upon completion, a certificate will be awarded.

Participants who do not want to take the entire sequence are welcome to take course(s) that interest them pending prerequisite knowledge.

Who Should Attend

Designed for both beginners and current professionals, the program is appropriate for individuals who want to sharpen their writing, analytical, and technology skills to better strategize and evaluate marketing campaigns. 

Program Objectives

Upon completion of the program, students will be able to create impactful marketing campaigns, deliver them across a variety of channels, and analyze ROI.

They will be able to:

  • Write effective communications that span traditional and digital channels
  • Develop personas and client-centered content to drive sales
  • Optimize web content for high-ranking search results
  • Build impactful online display advertisements
  • Leverage technology to evaluate and forecast a campaign’s success
  • Create digital dashboards to calculate ROI and forecast future performance
  • Define marketing’s role in the customer journey

Continuing Education Units 

Continuing Education Units (CEUs) are awarded based on a standard of one unit per ten (10) hours of classroom contact.

Note: The University reserves the right to cancel courses due to insufficient enrollment or other unforeseen circumstances

Customized Programs

Companies and organizations can have this program conducted at Penn State Great Valley or elsewhere. Program content can be customized to meet the needs of the company. Call 610-648-3281 for information.